hey, I'm

Shifa

About Me

I am a software engineer currently working at TikTok Singapore.

My primary technical interest is in Information Retrieval. Since my college years, I have participated in IR-focused research projects, including working on the query processing component for a domain-specific search engine as my university final project. In my first full-time role, I worked on search ads at Tokopedia, an Indonesian e-commerce company, where I deep dived on retrieval and ranking systems. Currently, I am eager to see how the rapid growth of AI will shape the development of IR and search systems.

If you would like to say hi or talk about anything, feel free to email me at salsabiilashifa11@gmail.com or drop me a message on LinkedIn.

Interests

Information RetrievalMachine LearningFOSSMoviesF1

Experience

Professional
TikTok

Software Engineer - Live Platform

2025-10Present

TikTok

Building and maintaining data platform infrastructure for TikTok Live.

Tokopedia

Software Engineer - Search Ads

2023-082025-09

Tokopedia

  • Grew ads revenue by 8% and conversion rate by 6.5% via targeted ad delivery and search features.
  • Maintained a 99.96% API success rate through rigorous pre-release performance testing.
ByOrange

Software Engineer - Data Infrastructure

2022-062023-07

ByOrange

  • Architected and maintained a scalable data platform on Google Cloud for early-stage startups.
  • Achieved 99%+ daily data quality through automated QA and proactive pipeline monitoring.
Education
Institut Teknologi Bandung

Bachelor, Informatics Engineering

20192023

Institut Teknologi Bandung